"The smartphone of toughphones"

The JCB Toughman Pro-Talk, dubbed the "the smartphone of toughphones," is the personal favourite of Dragon Den's Peter Jones, who partnered with JCB to make these handsets.

The Pro-Talk has a lot of the same features as the mid-range Toughphone Sitemaster but comes with a dual-SIM, 2 megapixel camera and GPS. The touchscreen phone is 100% waterproof/dustproof and has a built in 8-channel 2-way radio. The phone holds up to 8GB of memory and will retail for £249.99 with a 3-year warranty. 

"This is not a smartphone, this is a toughphone"

Named after one of JCB's toughest machines, the Toughphone Sitemaster can withstand up to one ton of pressure- so either approximately 2,205 pounds or an elephant. It can be dropped from up to 6 feet and is water and dust resistant. It has a laser pointer, torch and wind-up charger. The Sitemaster will cost around £109 with a 2-year warranty.

Whatever floats your boat!

The Tradesman is the world's first floating mobile phone. "The fact that it floats means you can't lose it," said a company spokesperson. Good point!  It's not the toughest in the JCB Toughphone collection, but it is 100% waterproof and dust-proof. The phone features a 1.44" colour screen display and comes equipped with Bluetooth, FM radio and a torch. It has up to 180 minutes talk-time and 130 hours standby.

The Tradesman is being positioned by JCB as a second phone because "you wouldn't want to drop your iPhone or your new Nokia N8." It will retail for £69.99 SIM-free.