Twitter CEO Talks X-Factor & Glee
Twitter CEO Dick Costolo at MWC11 talks about how despite DVRs, Twitter is now enabling real-time communal viewing of popular television programmes such as X-Factor and Glee.
Anyone on Twitter in the UK knows that Saturday and Sunday evenings are reserved for X-Factor tweets! The talent competition, its judges and contestants dominate my Twitter feed and everyone's live-blogging the minutest detail. Even those anti are tweeting about not watching the show.
Costolo goes on to say how TV execs are using this as leverage to demand higher ad-spend as they can now demonstrate people are "engaging" with the show.
UPDATE: After tweeting this post, Twitter CEO @DickC replied:
