Burn baby, Burn! Elop's leaked memo
Whether you think Stephen Elop's 'burning platform' memo is legit or not, or if it was leaked on purpose (which it probably was) - Outsider Elop is making a point that he will be implementing some big changes at Nokia and finally shaking up the Finnish giant. You can read the full post on Engadget.
The lines that resonated with me most are:"Our competitors aren't taking our market share with devices; they are taking our market share with an entire ecosystem."It's not about releasing a feature-heavy handset but creating an entire experience that works well - software, application stores, marketing, advertising, etc. "At the lower-end price range, Chinese OEMs are cranking out a device much faster than, as one Nokia employee said only partially in jest, "the time that it takes us to polish a PowerPoint presentation." They are fast, they are cheap, and they are challenging us."Nokia's dumb phones make up the majority of its sales - but it can't keep up with Chinese OEMs and the advent of under $100-smartphones in emerging markets! Many in the media are betting that Nokia will finally embrace outside platforms - especially Microsoft - move to Silicon Valley and axe plenty of staff. Ex-Nokia employee and analyst Tomi Ahonen's argues that Nokia shouldn't abandon Symbian and MeeGo for Android or Windows Phone 7.One thing is for sure - there will be big promises on Friday, when Nokia holds it's Strategy and Financial Briefing in London.I'll be there and hopefully filming/streaming. Watch this space!
